Rob Tolson (senior) first started producing mushrooms fifty years ago. These were the early days of mushroom farming in Australia. Rob and his wife Norah had four children of which their three sons, Robert, Kevin and David have followed in their father's footsteps.
 

Nora & Rob Tolson

  

 
 

White Price Pty Ltd was formed in 1996 as the Tolson's realised the benefits of centralised marketing and distribution. As a total they now produce 40% of NSW's mushrooms and have a strong reputation for quality and service

 
THE WHITE PRINCE BOARD OF DIRECTORS
(Back row left to right) Robert Tolson, Haitham Ghartos, Kevin Tolson
(Front row left to right) Rob Tolson (senior), David Tolson